Today’s consumers are savvy, technologically advanced and, quite frankly, tired of being treated like an advertising target. That’s why digital media plays such an integral role in brand marketing today—it’s a marketing channel that makes it possible to establish and enhance your brand by creating value, not by selling.

Pure String Solutions, Nigeria’s leading digital marketing training company is organising a digital marketing training for proactive business professionals. This training is aimed at making you extremely good in using all the digital marketing tools to promote your products and services in this digital age; teaching you with live scenarios from our experience trainers. It's intended for Sales Managers, students, Analysts, Business CEOs, Entrepreneurs, Marketers, Marketing Agencies, individuals, .

This training is coming up on Thursday 16th March 2017 to Saturday 18th March 2017 in Lagos. You will get training videos and practice files, a comprehensive training reference material, 400 free business emails accounts, a training certificate.

The training will be facilitated by a Digital Marketing Expert.

Lagos Date: Thursday 16th March 2017 to Saturday 18th March 2017.
Lagos Venue: 8 Alhaja Oluwakemi Street, Anthony, Lagos

FEE PER PARTICIPANT: 50,000.00

The training outline is:

1) Introduction to Digital Marketing
The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.

2) Search Engine Marketing (SEO)
The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines.The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know­how, understanding and insight to build and maintain an effective SEO strategy.

3) Email Marketing
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns.The module overs the four foundational aspects of email marketing: Subscriber Management,
Email Design, Delivery and Reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and solutions.

4) Digital Display Advertising
The Digital Display Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns.The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.

5)Social Media Marketing
The first Social Media Marketing module enables you to effectively engage with customers across a diverse range of social media platforms.You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. You will be able to select and prioritise different goals for your organisation, your customers and your products and services, as well as recognise the different social media communication styles that apply to different audiences.

6) Mobile Marketing
The Mobile Marketing module focuses on utilizing the power of mobile technologies as a way to access increasingly mobile consumers.You will understand emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on
context and location.

7) Content Marketing
Content marketing training covers content creation and strategy, content publication processes, how to manage content and how to optimise content. Consumers prefer to be engaged with a brand via a story or conversation, so the power of content is immeasurable. Through both in-class discussion and practical exercises, we’ll explore how consumer behaviour fuels this power and how you can develop your content marketing strategy to be just as powerful. Plus, learn how to properly measure its effectiveness.

7) Analytics
The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities.You will learn how to build an online reporting structure for your business, and learn about the
range of specialist tools that are available to help you understand how to measure and monitor online traffic.

Kindly Reach call 08030624849 or reply info@purestringsolution.com to register or fill the form below.